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Get found. Get booked. Stay protected.

One engineering team for local businesses. We get you found on Google Maps, ChatGPT and Gemini. AI agents answer and book your calls and texts, plus chat and email on Growth and Pro. We build your website and the software behind it, and run managed security. Skeptical of AI? Good. We'll tell you where it doesn't help.

Plans from $297 a month. First 10 clients: 30% off for 12 months, no setup fee. See founding spots

Fig. 01 · The GSX system, exploded 06 layers
EXPLODED VIEWASSEMBLED: ONE SYSTEM 01 02 03 04 05 06 07
  1. 01Get found $297/mo Show up when locals ask Google, Maps or AI assistants.
    See
  2. 02AI agents From $297/mo Calls and texts on every plan. Chat and email on Growth and Pro.
    See
  3. 03Trained on your business Every plan Plus your policies and an industry playbook. What every agent learns from.
    See
  4. 04Websites and software Quoted Pages, forms and bookings wired to your tools. Landing page in Growth and Pro.
    See
  5. 05Security $497 · $997/mo Security Checkup, then continuous AI pentesting with Managed Security.
    See
  6. 06Strategy and training $400 Strategy Hour: where AI helps, where it doesn't, what to do first.
    See
  7. 07Your next customer From search to booked job.
    See
We build, train and tune every layer. You never configure anything.

Start free

Start with a free check.

Pick the one that matters most. Each free check ends in a 15-minute call where we walk you through what we found.

  • Get found[01]

    A1A2A3A4 Q1Q2Q3Q4Q5Q6 NAMEDWRONG FACTSSOMEONE ELSE 24 ANSWERS · GRADED BY HAND Illustration

    Free AI visibility scan

    $0 · one per business

    We ask 4 AI assistants 6 real questions your buyers ask and grade all 24 answers by hand. You see who gets named instead of you, and which sources the assistants cite.

    Ends in a 15-minute call

    Get my free scan
  • Answer and book[02]

    12 AM6 AM12 PM6 PM 01 017:42 PM VOICEMAIL EXAMPLE HOURS8 AM–5 PM

    Free missed-call audit

    $0

    We look at how calls and messages reach your business today. You see where they go unanswered, and we walk you through it on the 15-minute call.

    Ends in a 15-minute call

    Get my free audit
  • Stay protected[03]

    Illustration

    Free external exposure scan

    $0

    A check of what anyone can see of your business from outside, explained in plain English. We ask for your written OK first.

    Ends in a 15-minute call

    Get my free exposure scan
  • Know where AI helps

    Rather plan than scan?

    $400

    Strategy Hour: a 60-minute 1:1 call on where AI helps, where it doesn't, and what to do first. Written action summary within 24 hours.

    Book a Strategy Hour

    Not sure where to start?

    Book a free call

01 Get found

Show up when locals ask.

The problem

When a local asks Google Maps, ChatGPT, Gemini or Perplexity who to call, the answer names a business. We work on the sources those answers come from, so it can be yours.

Fig. 03 · Answer sheet Illustration Example questions
Example layout of the free AI visibility scan for a dental practice: 6 questions asked to 4 AI assistants.
QuestionChatGPTClaudeGeminiPerplexity
Best dentist near me?NamedSomeone elseNamedWrong facts
Emergency dentist open now?Someone elseSomeone elseNamedSomeone else
Dentist that takes my insurance?Wrong factsNamedSomeone elseNamed
Same-day crown nearby?Someone elseNamedSomeone elseSomeone else
Kid-friendly dentist in town?NamedNamedWrong factsSomeone else
Teeth whitening near me?Someone elseWrong factsNamedNamed

Named Someone else Wrong facts

The layout of the free AI visibility scan: 6 questions, 4 assistants, 24 answers graded by hand. Example questions, not real results.
  • [01]

    AI search (GEO)

    We count real answers from ChatGPT, Claude, Gemini and Perplexity, publish pages built to be cited, place your business on sites the assistants already trust, and fix wrong answers at the source.

  • [02]

    Google Business Profile and local SEO

    Your Google Business Profile and directory listings cleaned up and kept current, with your services, hours and area kept right.

See Get Found pricing

A website that books, not just a brochure.

We build sites from your own words, photos and prices, and wire every form, booking, order and signup to the tools you already use.

  • Every page fast and readable on a phone
  • A page for each service, with the service and the town in its title
  • Structured data, so Google can read your business details
  • Spam checks on every form
  • Redirects from your old pages to the new ones
  • Your domain registered in your name

A conversion landing page comes with Growth and Pro. Custom websites and back-end software are quoted on request.

Ask for a website quote

Fig. 03B · One form, wired to your tools Illustration
YOUR WEBSITE FORM SPAM CHECK YOURINBOXYOURCALENDARYOURTOOLS
Every form lands where you already work.
Get Found
$297/mo on its own · included in Growth. Google Business Profile, 10 AI questions tracked, 2 new pages a month, listing cleanup.
Get Found Plus
In Pro: 25 AI questions, 4 pages a month, 1 placement on a cited site.
Landing page
A conversion landing page in Growth and Pro.
Custom builds
Custom websites and back-end software, quoted on request.

See who AI names when locals ask for what you do.

02 Answer and book

Answer and book, day or night.

The problem

Calls after hours and during busy times go to voicemail. A lead that waits hours for a callback may book someone else first. GSX agents answer in your business's voice, book into your calendar and send anything urgent straight to you.

  • Receptionist and voicemail

    Answers missed and after-hours calls, books jobs, texts the caller back, transcribes voicemail and sends urgent calls to you.

    Every plan
  • Missed-call text-back

    Every missed call gets a text back, so the conversation keeps going.

    Every plan
  • Calendar booking

    Books into your calendar while the customer is still on the line. Works with Google, Outlook and common booking tools.

    Every plan
  • Google reviews

    Asks every customer for a Google review after the job and drafts replies in your voice. Every customer is asked. Nobody is filtered out. The agent never writes reviews.

    Every plan
  • Website chat

    Answers questions on your website and books the visit.

    Growth and Pro
  • Email assistant

    Triages and labels your inbox, drafts replies in your voice and chases follow-ups. Up to 3 inboxes.

    Growth and Pro
  • Online store agent

    Answers product questions from your live catalog, suggests add-ons, offers discounts you approve and recovers abandoned carts. Shopify, WooCommerce, Square.

  • Support tickets and QA

    Resolves common tickets from email, chat or your help desk, routes the rest with a summary and a drafted reply, and scores tickets and calls for accuracy, tone and policy.

Every agent is trained on your own calls, prices and policies, plus a playbook for your industry. On Growth and Pro, agents upsell and offer discounts only within rules you approve. Agents say they are an AI assistant where the law requires it and follow call-recording consent rules. Bilingual on request.

Open one call

Calls are one channel. Pick a business, then drag the scan line down the call to see what the agent did at each step. Texts, chat and email follow the same training and the same limits.

Example scripts. Add-on offers and negotiation shown here come with Growth and Pro.

Inbound · 7:42 PM · Ring 1 · Call 1:48 Example script

  1. Caller:

    My crown came loose. Can I get in this week?

    Callout 01Answered after hours
  2. Agent:

    I have Tuesday at 2 or Thursday at 9. Which works?

    Callout 02Checked your live calendar
  3. Caller:

    Tuesday. Do you take my insurance?

  4. Agent:

    We do, you're in network.

    Callout 03Knew your insurance list
  5. Agent:

    You're also due for a cleaning. Want me to add it to the same visit?

    Callout 04Offered an add-on, within your rules
  6. Caller:

    Sure, why not.

  7. Agent:

    Done. Tuesday at 2 for both.

    Callout 05Booked into your calendar
  8. Then:

    After the visit: review request sent

    Callout 06Review request queued
Outcome Booked Tue 2:00 PM · cleaning added Drag to the end of the call
Line 08 / 08 Drag the line, or use the arrow keys.
Fig. 04B · Your calendar
Tuesday Example
  1. Cleaning
  2. Filling
  3. Crown repair and cleaning 02 Booked by the agent
  4. New patient exam
The call you scanned lands here.

Showing the dental call. Turn on JavaScript to switch businesses.

Fig. 04C · Your limits Example values Growth and Pro
Largest discount Up to 10%

Agent offers Won't offer: offers of 2, 4, 5, 8, 10 and 15 percent. The agent never offers more than your limit.

Offer add-ons on calls: on
Waive the emergency fee: off
The agent never goes past the limit you set. Drag it to try.

You stay in charge

  • On Growth and Pro, you set the largest discount and which add-ons the agent may offer. It never goes past them.
  • We make every change for you. Nothing to configure.
  • A monthly report on every plan
  • A monthly tuning call on Growth and Pro
  • Same-day changes on Pro
Every plan
From $297/mo: receptionist and voicemail, missed-call text-back, calendar booking and review requests.
Growth
$797/mo adds website chat, the email assistant (up to 3 inboxes) and upselling within your limits.
Voice minutes
150, 500 or 1,000 a month by plan. Extra minutes are $0.40 each.
Store and support
Online store and support agents, quoted on request.

Find out where your calls and messages go unanswered.

03 Stay protected

Security run by published researchers.

The problem

Shared passwords and weak email settings make small businesses an easy target. AI pentesting runs continuously, and published security researchers handle triage and human-led testing. Nothing is tested until you sign the authorization and scope.

Fig. 05 · Security ladder
Ways to start
StepPriceWhat you getAction
Free external exposure scan $0 What anyone can see of your business from outside, in plain English. We ask for your written OK first. Ends in a 15-minute call. Get a free exposure scan
Security Checkup $497 one-time Email security (SPF, DKIM, DMARC), Google Workspace or Microsoft 365 settings and MFA, a website exposure scan and a plain-English fix list. Book a Checkup
Managed Security $997 /mo Continuous AI pentesting of 1 web app, attack-surface monitoring, email and account security, and a quarterly report with a retest. Included in Pro. Ask about Managed Security
Human-led pentest Quoted on request A researcher-led test of one web app and its APIs, with a written report and one retest. Ask for a quote

For software companies

Code and supply-chain security

Quoted on request

Static analysis on every pull request, dependency and malicious-package scanning, SBOM and secrets scanning.

Ask for a quote

Signed authorization and scope before any testing, including AI pentesting.

Built for clinics, law and accounting firms, financial advisors, property managers, online stores and local software startups.

See what anyone can see of your business from outside.

Skeptical of AI?

Good. We'll tell you where it doesn't help.

Know where AI helps

04 Know where AI helps

Use AI where it helps. Skip it where it doesn't.

The problem

Before you buy another AI tool, spend an hour with an engineer. We'll tell you where AI helps your business, where it doesn't, and what to do first. For owners, CEOs and their teams.

Fig. 06 · Use AI, or don't Illustration Example rows
TaskVerdict
Answer after-hours callsUse AI
Draft replies to Google reviewsUse AI
Sort and label the inboxUse AI
Give legal adviceKeep a person
Decide the largest discountYou decide
One page of the AI Opportunity Audit, shown as a layout. Your rows come from your business.
  • Strategy Hour

    $400

    A 60-minute 1:1 call on AI, operations or growth: where AI helps, where it doesn't, and what to do first. Written action summary within 24 hours.

    Book a Strategy Hour

  • AI Opportunity Audit

    $2,400 fixed

    Six hours: interviews, a workflow map, a use-AI-or-don't matrix, ROI estimates, a 90-day plan, and CEO and team training recommendations. Fully credited toward setup if a plan starts within 30 days.

    Book an AI Opportunity Audit

  • Training and advisory

    Quoted on request

    Team AI workshops, CEO AI training and monthly advisory retainers.

    Ask about training

Pro includes 1 Strategy Hour every quarter.

Get a written action summary within 24 hours.

Your kind of business

Built for your kind of business.

Every system starts from a playbook for your industry, then learns from your own calls, messages and policies.

01 Answered after hours
Fig. 07.1 · DentalIllustration

Dental and medical

What we'd run
Found
Show up when patients ask Maps or an AI assistant for a dentist nearby.
Answered
After-hours calls booked, and insurance questions answered from your list.

Agent › Example script

I have Tuesday at 2 or Thursday at 9. Which works?

example dental call

See the call for dental and medical
Protected
Managed Security on Pro, for practices with patient data.
Plan
A Strategy Hour on where AI fits your front desk.

Free AI visibility scan for dental and medical Book a call about dental and medical

01 Booked for 7 AM
Fig. 07.2 · TradesIllustration

Trades

What we'd run
Found
Show up when someone asks for a plumber or HVAC company nearby.
Answered
Calls answered at any hour, the visit booked, and anything urgent sent straight to you.

Agent › Example script

First, turn off the main water valve.

example plumbing call

See the call for trades
Protected
A Security Checkup for your email and accounts.
Plan
Find out which office work AI can take off your plate.

Free missed-call audit for trades Book a call about trades

01 Booked with Sam
Fig. 07.3 · SalonIllustration

Salons and spas

What we'd run
Found
Show up when clients ask for a salon nearby that does color.
Answered
Bookings by phone, and by website chat on Growth and Pro. Add-ons offered within your rules on Growth and Pro.

Agent › Example script

Would you like to add a gloss treatment to your color?

example salon call

See the call for salons and spas
Protected
MFA and email security from a Security Checkup.
Plan
A Strategy Hour before you buy another booking tool.

Free missed-call audit for salons and spas Book a call about salons and spas

01 Consultation booked
Fig. 07.4 · LegalIllustration
What we'd run
Found
Show up when people ask an AI assistant for a lawyer nearby.
Answered
Intake calls answered and consultations booked, with no legal advice given.

Agent › Example script

I can't give legal advice, but I can set up a consultation with an attorney.

example law firm call

See the call for legal
Protected
Managed Security and human-led pentests for client data.
Plan
An AI Opportunity Audit of your intake workflow.

Free exposure scan for legal Book a call about legal

Industry playbooks cover dental, HVAC, legal, salons, auto and retail. Managed Security also fits accounting firms, financial advisors, property managers, online stores and local software startups. More than one location? Ask us

Don't see your business? We'll tell you on a free call.

Who builds it

Built by ex-FAANG engineers and researchers.

The team includes published security and software engineering researchers, and now works with local businesses. We set up and tune everything for you, and we tell you plainly where AI doesn't belong.

SetupWe build, train and tune every layer
Security testingPublished researchers handle triage and human-led testing
TeamThree engineers
ServingNew York · Florida · California · Remote-friendly
Engineer 01Security and software
Engineer 02Software and SEO
Engineer 03Software and marketing

Straight answers

“AI will say the wrong thing to my customers.”

It's trained on your own calls, prices and policies, plus a playbook for your industry. On Growth and Pro it upsells or offers discounts only within rules you approve. It says it's an AI assistant where the law requires it, follows call-recording consent rules and sends anything urgent straight to you. You get a monthly report, and we make every change.

“I can't take on another big monthly bill.”

Starter is $297 a month, for solo owners and small teams. Founding clients pay $207.90 a month for Starter for their first 12 months, with no setup fee. The free checks cost nothing, and a $400 Strategy Hour gets you a written action summary within 24 hours before you commit to a plan. Plans have a 3-month minimum, then run month to month.

“How do I know you're any good?”

The team includes ex-FAANG engineers and published security and software engineering researchers, and now works with local businesses. Our first 10 clients get 30% off for 12 months in return for a short case study, a Google review and a reference call. Your review is your own: the discount never depends on what it says.

Spec plate · Every GSX account
Trained onYour calls, prices and policies, plus an industry playbook
LimitsUpsells and discounts only within rules you approve, on Growth and Pro
DisclosureSays it's an AI assistant where the law requires it
Urgent callsSent straight to you
ReviewsEvery customer is asked. Nobody is filtered out. The agent never writes reviews.
TestingSigned authorization and scope first
ReportsMonthly, plus a quarterly security report with Managed Security
Contract3 months, then month to month

Pricing

Pick a plan.

Every plan answers and books, trained on your own calls, prices and policies. Growth adds Get Found, a landing page, website chat and the email assistant. Pro adds Managed Security and a Strategy Hour every quarter. We set it up and tune it, so you never configure anything.

Founding prices are 30% off for the first 12 months.

Plan 01

Starter

For solo owners and small teams

$297

Setup
$500 Founding: $0
Voice minutes
150 a month
Founding
$207.90/mo, $0 setup
  • Get found Add-on
  • Answer and book Included
  • Stay protected Add-on
  • Know where AI helps Add-on
What's included
  • AI receptionist and voicemail, 150 minutes a month
  • Missed-call text-back
  • Books appointments into your calendar
  • Review request to every customer, and AI-drafted replies to the reviews you get
  • Trained on your business and industry
  • Monthly report
Book a call about Starter

Plan 02 Includes Get Found

Growth

$797

Setup
$1,000 Founding: $0
Voice minutes
500 a month
Founding
$557.90/mo, $0 setup
  • Get found Included
  • Answer and book Included
  • Stay protected Add-on
  • Know where AI helps Add-on
What's included
  • Get Found: Google Business Profile, 10 AI questions tracked, 2 new pages a month
  • Conversion landing page
  • Everything in Starter, with 500 minutes
  • Upsells and negotiates within limits you set
  • AI email assistant, up to 3 inboxes
  • Website chat agent that answers and books
  • Monthly tuning call
Book a call about Growth

Plan 03

Pro

For practices and businesses with sensitive data

$1,497

Setup
$2,000 Founding: $0
Voice minutes
1,000 a month
Founding
$1,047.90/mo, $0 setup
  • Get found Included (Plus)
  • Answer and book Included
  • Stay protected Included
  • Know where AI helps Included
What's included
  • Get Found Plus: 25 AI questions, 4 pages a month, 1 placement on a cited site
  • Everything in Growth, with 1,000 minutes
  • Managed Security: AI pentesting of 1 web app, email and account security, quarterly report
  • 1 Strategy Hour every quarter
  • Priority support and same-day changes
Book a call about Pro

Every plan is trained on your own calls, prices and policies, plus an industry playbook. On Growth and Pro, upselling and discounts stay within rules you approve. Review requests: Every customer is asked. Nobody is filtered out. The agent never writes reviews. Extra voice minutes are $0.40 each. 3-month minimum, then month to month. Pay a year up front and get 2 months free.

+ Add-ons, for any plan or on their own
Add-onPriceWhat you getNote
Get Found $297 /mo Show up when locals ask ChatGPT, Gemini or Google Maps for a recommendation. Google Business Profile, 10 AI questions tracked, 2 new pages a month, listing cleanup. Included in Growth and Pro Add Get Found
Security Checkup $497 one-time Email security (SPF, DKIM, DMARC), Google Workspace or Microsoft 365 settings and MFA, and a website exposure scan, with a plain-English fix list. A good first step Book a Checkup
Managed Security $997 /mo Continuous AI pentesting of 1 web app, attack-surface monitoring, email and account security, and a quarterly report with a retest. Included in Pro Ask about Managed Security

Not ready for a plan? Start with an hour.

Strategy Hour and AI Opportunity Audit
1:1 Strategy, if you're not ready for a plan
SessionPriceWhat you getNote
Strategy Hour $400 A 60-minute 1:1 call on AI, operations or growth: where AI helps, where it doesn't, and what to do first. Written action summary within 24 hours. Book a Strategy Hour
AI Opportunity Audit $2,400 fixed Six hours: interviews, a workflow map, a use-AI-or-don't matrix, ROI estimates, a 90-day plan, and CEO and team training recommendations. Credited toward setup if a plan starts within 30 days Book an AI Opportunity Audit
Quoted on request
? Quoted on request
ServiceWhat it coversAction
Online store and support agents A shop agent that answers from your live catalog, ticket handling, and ticket and call QA. Ask us
Custom websites and back-end software Forms, bookings, orders and signups wired to the tools you already use. Your domain registered in your name. Ask us
Human-led pentest A researcher-led test of one web app and its APIs, with a written report and one retest. Ask us
Code and supply-chain security For software companies: static analysis on every pull request, dependency and malicious-package scanning, SBOM and secrets scanning. Ask us
Multi-location businesses More than one location? We'll scope it with you. Ask us
Team AI workshops and CEO AI training Hands-on AI training for your team, and for you. Ask us
Monthly advisory retainers A standing monthly slot for strategy and advice. Ask us

Not sure which plan fits? We'll tell you on the call.

Founding clients · 10 of 10 open

10 founding spots

No setup fee and 30% off for your first 12 months. In return we ask for a short case study, a Google review and a reference call.

Discount
30% off for your first 12 months
Setup fee
$0
In return
A short case study, a Google review and a reference call

Your review is your own: the discount never depends on what it says.

Founding prices: Starter $207.90/mo · Growth $557.90/mo · Pro $1,047.90/mo See pricing

Fig. 10 · Founding spots 1 row = 1 spot
Each row is one founding spot. A filled row is taken.

Questions

Questions owners ask

01What does GSX Engineering do?
We help local businesses get found on Google, Maps and AI assistants, answer and book leads with AI agents trained on their business, build websites and the software behind them, and run managed security. We also run 1:1 strategy sessions and AI training for owners and their teams.
02Do I have to buy a plan?
No. Get Found ($297/mo), the Security Checkup ($497 one-time), Managed Security ($997/mo), the Strategy Hour ($400) and the AI Opportunity Audit ($2,400) are each sold on their own. Custom work is quoted on request.
03How are the agents trained?
On your own calls, prices and policies, plus a playbook for your industry. We set it up and keep tuning it, so you never configure anything yourself.
04Can they offer discounts or upsell?
On Growth and Pro, yes, but only within limits you approve, like the largest discount they may offer or which add-ons they may suggest. They never go past them.
05Do the agents say they're AI?
Yes. They say they are an AI assistant where the law requires it, and they follow call-recording consent rules.
06How do review requests work?
Every customer gets the same request after the job. Every customer is asked. Nobody is filtered out. The agent never writes reviews. It drafts replies to the reviews you get, in your voice.
07How do you get my business into AI answers?
We count real answers from ChatGPT, Claude, Gemini and Perplexity, publish pages built to be cited, place your business on sites the assistants already trust and fix wrong answers at the source. We also keep your Google Business Profile and listings current. No one controls what an assistant says. We work on the sources it reads.
08Do you test our systems without permission?
Never. We get your signed authorization and scope before any testing, including AI pentesting. Published researchers handle triage and human-led testing.
09Can you build our website?
Yes. Growth and Pro include a conversion landing page. Custom websites and back-end software are quoted on request: forms, bookings, orders and signups wired to the tools you already use, with your domain registered in your name.
10What's the contract?
A 3-month minimum, then month to month. Pay a year up front and get 2 months free.
11What if I use more minutes than my plan includes?
Extra voice minutes are $0.40 each.
12How long does setup take?
We set everything up for you and tell you the go-live date on the first call.

Still have a question? Ask it on the call.

Book a call

  1. 01

    Pick a starting point

    A free check, a plan, or an hour of strategy.

  2. 02

    Talk for 15 minutes

    Straight answers: what we'd run, what it costs, and what you don't need.

  3. 03

    You decide

    No obligation.

  4. 04

    We build and tune

    Trained on your calls, prices and policies. You never configure anything.

Book a free 15-minute call

Pick a topic so we come ready. Each free check ends in this call.

What do you want to start with?

You picked: Not sure yet.

Change topic

Start free

Get found

Answer and book

Stay protected

Know where AI helps

Or

Free. 15 minutes. Serving New York, Florida and California, remote-friendly.

Book a free call Free checks